Business Design

Isvaera

With user-centered approach, Helped them solve business challenges like employee churn and making their product customisation process easier

Rishi Agarwal - Strategic Designer
Rishi Agarwal - Strategic Designer
Isvaera Logo
Isvaera Logo
Isvaera Logo
Isvaera Logo

Industry

Industry

Hospitality

Headquarters

Headquarters

Udaipur, India
Udaipur, India

Founded

Founded

2020
2020

Company size

Company size

30-50
30-50

Challenge

The first problem was that the personalised nature of the company meant that employees were idle when orders weren't coming in, so they had to hire part-timers, which meant a lot of time was wasted training them. The second problem was that the process of personalizing the candles and toiletries was too complicated and exhausting for everyone involved.

Results

The goal of this 15-week project was to find the best solutions to these problems. For the first task, we added two new products to our line: a bamboo toothbrush and jute toiletry bags with a jute brush cover. These items could be made even if no one ordered them and then kept in stock. When someone did order them, they could be rebranded and sold as extras to go with the candles and toiletries that were existing products. As an added bonus, we gave the employees a gamified level system based on work done, an attendance system, easier-to-understand training guides for the new products, and recycling seeded paper tags with their names stamped on them for all of the products.

For the second task, we came up with a whole plan for how customization will work, as well as a customization kit that will be sent to customers with their customized samples. All employee related prototypes were designed in Hindi making it usable for the rural workforce of the business.

We tested these methods and found them to work very well. The client is now making these changes to their current lineup.

50%

Improved Customisation Time

Improved Customisation Time

100%

Increase in Employee Downtime

Increase in Employee Downtime

40%

Improved Operational Efficiency

Improved Operational Efficiency

Client Feedback on Strategic design project by Rishi Agarwal
Client Feedback on Strategic design project by Rishi Agarwal
Client Feedback on Strategic design project by Rishi Agarwal
Client Feedback on Strategic design project by Rishi Agarwal

Process

Process

Process

01

Research & Analysis

I conducted user interviews and surveys to understand the pain points and user needs. I also studied competitors and industry trends to gather insights

02

Ideation

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

User Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Final Pitch

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Research & Analysis

I conducted user interviews and surveys to understand the pain points and user needs. I also studied competitors and industry trends to gather insights

02

Ideation

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

User Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Final Pitch

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Research & Analysis

I conducted user interviews and surveys to understand the pain points and user needs. I also studied competitors and industry trends to gather insights

02

Ideation

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

User Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Final Pitch

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

New product Range for Isvaera
New product Range for Isvaera
New product Range for Isvaera
New product Range for Isvaera
Seeded Paper tags for Products
Seeded Paper tags for Products
Seeded Paper tags for Products
Seeded Paper tags for Products
User Testing of Gamified Levels and Badge System
User Testing of Gamified Levels and Badge System
User Testing of Gamified Levels and Badge System
User Testing of Gamified Levels and Badge System
Customised Toiletry Kit
Customised Toiletry Kit
Customised Toiletry Kit
Customised Toiletry Kit

Ready to unlock the power of strategic design?

Schedule a call with me

© 2023. Designed by Rishi Agarwal

Ready to unlock the power of strategic design?

Schedule a call with me

© 2023. Designed by Rishi Agarwal

Ready to unlock the power of strategic design?

Schedule a call with me

© 2023. Designed by Rishi Agarwal