User Experience
BARGE EAST
Connecting online engagement to real-world visits. A clever solution that bridges the gap between digital marketing and physical restaurant traffic.
Hospitality
This project tackled the common challenge of measuring digital marketing's impact on offline business for Barge East, a restaurant with strong organic reach. We developed a simple yet effective system using a custom landing page with an enticing offer. This approach encouraged customers to provide a coupon code at the restaurant, creating a clear link between online interactions and physical visits. The strategy allowed Barge East to accurately gauge the effectiveness of their marketing efforts, enabling data-driven decisions for future campaigns. The success of this method opens up possibilities for scaling marketing activities with confidence, as the restaurant can now directly tie promotional spend to customer acquisition.
